FILA: FIRST STEP
C R E D I T S
Art Direction, Design and some animation: Cristina Barna
ABOUT THE PROJECT
While working at Gentleman Scholar New York, we were contacted by Fila and Vayner Media to produce a cel animated spot to honor Grant Hill's induction into the basketball Hall of Fame. From his explosive first step to every energetic moment along his continually evolving career gave us the canvas to capture the greatness of #33 and his vibrant history as one of basketball’s, and FILA’s, brightest superstars.
I got the pleasure to direct the process from start to end - designing styleframes, directing animation and working on final compositing.
One of the fastest yet most fun projects I've got to work on recently!
Some styleframes I've designed and early exploration for Fila: First Step
Behind the Scenes for Fila:First Step